ACTIVATE | The Power of Introducing Ticket Pricing

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Strategy

The Power of Introducing Ticket Pricing

Discover the magic behind ticket prices, not just in added revenue but in organic growth and exhibitor value.

Celine Laukemann

Head of Internationalisation

ADITUS GmbH

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Strategy

Tracks

The Principles of Event Marketing

The Event Transformation Playbook

Martin Fretwell

Event Crafting with Purpose

Reducing the Friction: Getting Executives to (Quickly) Buy-in to Your Event Strategy

How Event Marketers Can Stand The F*ck Out

Content vs Experiential Strategy

Establishing Event Objectives & Evaluation Needs

3 Things Event Marketers Can Learn From Subscription Marketing

The Future of Untrackable Marketing

The Blueprint of Future Live Events

A Primer on Event-led Growth

The Event Marketing Playbook 2024

365 Engagement Strategy

Event Marketing Myths

Matthew Creswick

The Dark Funnel

How to Maximize Your Marketing Strategy with Digital Events

Francesca Balit

4 Marketing Ideas to Increase Ticket Sales

More Lightning Tracks

Enhancing Event Marketing with a Great Partner Strategy

AI Copywriting for Event Marketers

Data + Storytelling = A Match Made in Content Heaven

3 Email Marketing Secrets to Sell Out Your Event

Kathryn E. Strachan

Copywriting for Event Marketers

From FYP to RSVP: Turning TikTok Trends into Sold-Out Event

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