ACTIVATE | The Future of Event Marketing

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Strategy

The Future of Event Marketing

An open conversation with the legendary Vice Chairman of Ogilvy, Rory Sutherland.

Rory Sutherland

Vice Chairman

Ogilvy

Shownotes

A short summary of this ACTIVATE session

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Strategy

Tracks

Evolve From a Tactical Expert to a Strategic Leader with 3 Simple Questions.

Your Events are a Content Strategy, Not a Calendar Event

Kirsty Ferguson

Optimising Event Visibility: How to Fix Your AI Discoverability

The Future of Event Marketing

Using the Marketing Funnel to Plan Your Event Strategy

Words That Win

8 Lessons from The Dark Side

The Principles of Event Marketing

Celine Laukemann

The Power of Introducing Ticket Pricing

The Event Transformation Playbook

Martin Fretwell

Event Crafting with Purpose

Reducing the Friction: Getting Executives to (Quickly) Buy-in to Your Event Strategy

How Event Marketers Can Stand The F*ck Out

Content vs Experiential Strategy

Establishing Event Objectives & Evaluation Needs

3 Things Event Marketers Can Learn From Subscription Marketing

The Future of Untrackable Marketing

The Blueprint of Future Live Events

A Primer on Event-led Growth

The Event Marketing Playbook 2024

365 Engagement Strategy

Event Marketing Myths

Matthew Creswick

The Dark Funnel

How to Maximize Your Marketing Strategy with Digital Events

Francesca Balit

4 Marketing Ideas to Increase Ticket Sales

More Lightning Tracks

Lessons from my Dent in the Sofa

Copywriting for Human Connection

Lucy Peppercorn

AI Search: The New Rules For Event Visibility

Johnny D. Martinez

Mastering Time Management in Events

AI Copywriting for Event Marketers

Christine Johnson

How to Activate Your Network of Influence

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