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Strategy
The Dark Funnel
Breakdown of the dark funnel and why event marketers should care.
Matthew Creswick
Chief Product & Marketing Officer
Huble Digital
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Strategy
Tracks
Strategy
Mark Ritson
The Future of Event Marketing
Strategy
Liz Lathan
Using the Marketing Funnel to Plan Your Event Strategy
Strategy
Victoria Matey
Words That Win
Strategy
Dan Stone
8 Lessons from The Dark Side
Strategy
Seth Godin
The Principles of Event Marketing
Strategy
Celine Laukemann
The Power of Introducing Ticket Pricing
Strategy
Sasha Frieze
The Event Transformation Playbook
Strategy
Martin Fretwell
Event Crafting with Purpose
Strategy
Tavar James
Reducing the Friction: Getting Executives to (Quickly) Buy-in to Your Event Strategy
Strategy
Louis Grenier
How Event Marketers Can Stand The F*ck Out
Strategy
Melanie Reid
Content vs Experiential Strategy
Strategy
Nicola Kastner
Establishing Event Objectives & Evaluation Needs
Strategy
Karin Hausmann
3 Things Event Marketers Can Learn From Subscription Marketing
Strategy
Rand Fishkin
The Future of Untrackable Marketing
Strategy
Bernardo Moya
The Blueprint of Future Live Events
Strategy
Mark Kilens
A Primer on Event-led Growth
Strategy
Nicola Shaw
The Event Marketing Playbook 2024
Strategy
Mariya Gordon
365 Engagement Strategy
Strategy
Sonali Nair
Event Marketing Myths
Strategy
Belinda Joseph
How to Maximize Your Marketing Strategy with Digital Events
Strategy
Francesca Balit
4 Marketing Ideas to Increase Ticket Sales
More Lightning Tracks
Community
Sara Fellows
Influencers Are Your New Competition: The Wild West of Influence
Technology
Lindsay McGuire
How to Use Events and AI to Create Integrated Multi-Channel Campaigns
Technology
Dan Gable
How to Use Video to Maximise Your Organic Reach
Technology
Magda Kasprzycka
Master Reporting and Analytics For Your Events
Technology
Jonathan Kazarian
Don't Get Stuck in Spam
Community
Victoria Matey
Create a Sense of Belonging & Keep Attendees Coming Back
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