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Strategy
The Dark Funnel
Breakdown of the dark funnel and why event marketers should care.
Matthew Creswick
Chief Product & Marketing Officer
Huble Digital
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Strategy
Tracks
Strategy
Rand Fishkin
The Future of Untrackable Marketing
Strategy
Bernardo Moya
The Blueprint of Future Live Events
Strategy
Mark Kilens
A Primer on Event-led Growth
Strategy
Nicola Shaw
The Event Marketing Playbook 2024
Strategy
Francesca Balit
4 Marketing Ideas to Increase Ticket Sales
Strategy
Belinda Joseph
How to Maximize Your Marketing Strategy with Digital Events
Strategy
Sonali Nair
Event Marketing Myths
Strategy
Mariya Gordon
365 Engagement Strategy
More Lightning Tracks
Content
Katie Whatley
How to Turn Your Post Event Research and Customer Insight into an Event Marketing Strategy
Content
Pedro Góes
Mastering Event Promotions
Content
Jackie Quiring
AI Copywriting for Event Marketers
Branding
Kathryn E. Strachan
Copywriting for Event Marketers
Community
Vanessa Lovatt
Who’s Your Ronaldo? The Power of the Influencer
Content
Stephanie Selesnick
Using Storytelling to Market and Engage your Industry
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