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Branding

Three F*cking Important Things You Need to Know About Your Brand’s Voice

Why paying attention to your organisational language will help you get more bums on seats.
Bethany Joy
Brand Voice Strategist
BethanyJoy

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Branding

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Branding
Mel Barfield

How to Develop a Clear Verbal Identity For Your Event

Branding
Kathryn E. Strachan

Copywriting for Event Marketers

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Strategy
Tavar James

Reducing the Friction: Getting Executives to (Quickly) Buy-in to Your Event Strategy

Strategy
Sasha Frieze

The Event Transformation Playbook

Community
Robbie Westacott

Lesser-Known Techniques for Gaining More Value from Your Event Content

Strategy
Seth Godin

The Principles of Event Marketing

Strategy
Martin Fretwell

Event Crafting with Purpose

Technology
Laura Davidson

How AI Saved Us 19,000 Hours

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