The Marketing Event for Event Marketers

April 30th. 1-hour. Virtual.

2-3PM BST / 9-10AM EDT

Watch Recordings See Agenda

Why Activate?

Most virtual events are broken.

As event marketers, we’re expected to spend days watching hour-long keynotes filled with fluff. Rarely do we uncover new insight or practical advice that makes the difference.

We wanted to change this.

So, we created ACTIVATE.

0% Fluff.
100% Practical Content.

Built by Event Marketers. For Event Marketers.

ACTIVATE is the first marketing event purposely built for event marketers.

Free to attend.

Multiple tracks.

All talks under 10-minutes.

What is Activate?

ACTIVATE is the virtual event that helps event marketers improve their marketing.

No fluff. Just practical advice from experts which you can apply to your own marketing efforts.

Join the Event Community

Meet 5,000+ event marketers in the same boat. Share pain points, discuss the real problems, and find solutions together. It’s a virtual event for event marketers.

Unlock the Vault

Steal new ideas, blueprints, and playbooks from the best marketing minds in the world. Everything is available to watch on-demand after each event in our exclusive Gleanin Vault™.

Lightning Talks

No talk is longer than 10 minutes. It’s innovative ideas from thought leaders in the event industry to help you cut through the noise and get the marketing results you want.

Agenda

OPENING SHOT

ALL TIMES ARE LISTED IN UK

14:00

Welcome to ACTIVATE

A warm welcome from the Gleanin team with some priceless tips on community marketing.

Gleanin Team

14:05

The Future of Event Marketing

An open conversation with the legendary brand consultant and marketing professor, Mark Ritson.

Mark Ritson

Founder, MiniMBA

Vanessa Lovatt

LIGHTNING TRACKS

Tactical sessions for event marketers

14:15

Lesser-Known Techniques for Gaining More Value from Your Event Content

Four helpful, lesser-known tips for leveraging your event content more efficiently and effectively, to gain more ROI, value, and business impact.

Robbie Westacott

Founder & MD, Seaforth Creative

14:30

How to Activate Your Network of Influence

Learn how to empower, mobilize, and incentivize the trusted voices that will attract attendees your event — whether they’re attendees and exhibitors, community leaders, or paid influencers.

Christine Johnson

Marketing Strategist, mdg

14:40

The Event Marketer’s Guide to Mindshare

Practical tips on winning attention before, during, and after your events.

Drew Bucker

Brand & Content Director, Goldcast

14:15

Quick Email Wins for Event Marketing

Driving performance with email for events is all about small details. This fast-paced session will rip through instant quick wins you can test immediately.

Jay Schwedelson

Founder, GURU Media Hub

14:30

Email Still Works!

3 practical email copywriting tips to attract attendees to your event.

Ben McKinney

Co-Founder, Copy Or Die

14:40

An Interview with Emma Stratton

Practical copywriting tips for event marketers (plus a secret prize draw... shhh!).

Emma Stratton

Co-Founder, Punchy

14:15

Event Websites That Wow

Four pillars that will help your event website visitors convert to registrants.

Jihan Donawa Gibson

Sr. Growth Marketing Manager, Swoogo

14:30

How to Use Video to Maximise Your Organic Reach

Learn how to use cost effective videos to boost your organic reach, build excitement, drive engagement and attract the right audience to your events.

Dan Gable

Founder, Shoutout

14:40

How to Develop Event Marketing Superpowers (+ Keep Your Job!)

Learn five essential event marketing strategies to boost engagement, leverage AI, and future-proof your role in a rapidly evolving industry.

Warwick Davies

Principal, The Event Mechanic!

14:15

8 Lessons from The Dark Side

From goldfish to post-it notes, get some grounded nuggets from a marketer who’s worked both sides of the fence.

Dan Stone

Marketing Director, Inplaysoft

14:30

Words That Win

Learn seven research-backed language strategies to make your event marketing irresistible.

Victoria Matey

Co-Founder, Matey Events

14:40

Using the Marketing Funnel to Plan Your Event Strategy

Practical steps on how to apply a traditional marketing funnel to your event strategy for real business impact.

Liz Lathan

Co-Founder, Club Ichi

THE FINAL WORD

ALL TIMES ARE LISTED IN UK

14:50

The Future of ACTIVATE

A few final words from Gleanin CEO Tamar Beck + special guest.

Tamar Beck

CEO, Gleanin

OPENING SHOT

LISTED IN EASTERN TIME

09:00

Welcome to ACTIVATE

A warm welcome from the Gleanin team with some priceless tips on community marketing.

Gleanin Team

09:05

The Future of Event Marketing

An open conversation with the legendary brand consultant and marketing professor, Mark Ritson.

Mark Ritson

Founder, MiniMBA

Vanessa Lovatt

LIGHTNING TRACKS

Tactical sessions for event marketers

09:15

Lesser-Known Techniques for Gaining More Value from Your Event Content

Four helpful, lesser-known tips for leveraging your event content more efficiently and effectively, to gain more ROI, value, and business impact.

Robbie Westacott

Founder & MD, Seaforth Creative

09:30

How to Activate Your Network of Influence

Learn how to empower, mobilize, and incentivize the trusted voices that will attract attendees your event — whether they’re attendees and exhibitors, community leaders, or paid influencers.

Christine Johnson

Marketing Strategist, mdg

09:40

The Event Marketer’s Guide to Mindshare

Practical tips on winning attention before, during, and after your events.

Drew Bucker

Brand & Content Director, Goldcast

09:15

Quick Email Wins for Event Marketing

Driving performance with email for events is all about small details. This fast-paced session will rip through instant quick wins you can test immediately.

Jay Schwedelson

Founder, GURU Media Hub

09:30

Email Still Works!

3 practical email copywriting tips to attract attendees to your event.

Ben McKinney

Co-Founder, Copy Or Die

09:40

An Interview with Emma Stratton

Practical copywriting tips for event marketers (plus a secret prize draw... shhh!).

Emma Stratton

Co-Founder, Punchy

09:15

Event Websites That Wow

Four pillars that will help your event website visitors convert to registrants.

Jihan Donawa Gibson

Sr. Growth Marketing Manager, Swoogo

09:30

How to Use Video to Maximise Your Organic Reach

Learn how to use cost effective videos to boost your organic reach, build excitement, drive engagement and attract the right audience to your events.

Dan Gable

Founder, Shoutout

09:40

How to Develop Event Marketing Superpowers (+ Keep Your Job!)

Learn five essential event marketing strategies to boost engagement, leverage AI, and future-proof your role in a rapidly evolving industry.

Warwick Davies

Principal, The Event Mechanic!

09:15

8 Lessons from The Dark Side

From goldfish to post-it notes, get some grounded nuggets from a marketer who’s worked both sides of the fence.

Dan Stone

Marketing Director, Inplaysoft

09:30

Words That Win

Learn seven research-backed language strategies to make your event marketing irresistible.

Victoria Matey

Co-Founder, Matey Events

09:40

Using the Marketing Funnel to Plan Your Event Strategy

Practical steps on how to apply a traditional marketing funnel to your event strategy for real business impact.

Liz Lathan

Co-Founder, Club Ichi

THE FINAL WORD

ALL TIMES ARE LISTED IN UK

09:50

The Future of ACTIVATE

A few final words from Gleanin CEO Tamar Beck + special guest.

Tamar Beck

CEO, Gleanin

Podcast

The Marketing Podcast for Event Marketers

Can’t wait for ACTIVATE?

Discover two new lightning sessions every month on the ACTIVATE Sessions ™ podcast and level up your marketing skills. Fresh bi-weekly insights from some of the brightest event marketing experts around.

Connect with ACTIVATE

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