The Marketing Event for Event Marketers

April 25th. 1-hour. Virtual.

2-3PM BST / 9-10AM EDT

Why Activate?

Most virtual events are broken.

As event marketers, we’re expected to spend days watching hour-long keynotes filled with fluff. Rarely do we uncover new insight or practical advice that makes the difference.

We wanted to change this.

So, we created ACTIVATE.

0% Fluff.
100% Practical Content.

Built by Event Marketers. For Event Marketers.

ACTIVATE is the first marketing event purposely built for event marketers.

Free to attend.

Only 1-hour long.

All talks under 10-minutes.

What is Activate?

ACTIVATE is the virtual event that helps event marketers improve their marketing.

No fluff. Just practical advice from experts which you can apply to your own marketing efforts.

Join the Event Community

Meet 2,500+ event marketers in the same boat. Share pain points, discuss the real problems, and find solutions together. It’s a virtual event for event marketers.

Unlock the Vault

Steal new ideas, blueprints, and playbooks from the best marketing minds in the world. Everything is available to watch on-demand after each event in our exclusive Gleanin Vault™.

Lightning Talks

No talk is longer than 10 minutes. It’s innovative ideas from thought leaders in the event industry to help you cut through the noise and get the marketing results you want.

Agenda

OPENING SHOT

ALL TIMES ARE LISTED IN UK

14:00

Welcome to ACTIVATE

A warm welcome from the Gleanin team with some priceless tips on community marketing.

Gleanin Team

14:05

How Event Marketers Can Stand The F*ck Out

Bonjour bonjour. The legendary marketing podcast host shares practical insights for 2024.

Louis Grenier

Founder, Stand The F*ck Out

Chloe Cara

Marketing, TikTok

LIGHTNING TRACKS

Tactical sessions for event marketers

14:15

Demand Generation for Event Marketing

A practical guide on the challenges and opportunities.

Liam Moroney

Co-Founder, Storybook Marketing

14:30

The 5 C's to Community

Why building an event community is one of the most important parts of your job.

Liz Lathan

Co-Founder & CMO, The Community Factory

14:40

How to Work with Event Influencers in 2024

A practical guide into debunking the viral de-influencing trend.

Sara Fellows

Director of Social Media, MDG

14:15

Harnessing AI to Supercharge Your Copywriting

Discover how AI tools can help you generate compelling copy ideas, optimise your messaging, and improve your efficiency as a copywriter. Learn practical tips for integrating AI into your creative workflow.

Tim Tucker

Content Strategist, Consultant & Trainer, 23 Digital

14:30

Scale Your Content Strategy Quickly with Event Content Repurposing

Practical insights on how to get the most out of your event content.

Lindsay McGuire

Associate Director of Content and Campaigns, Goldcast

14:40

Copywriting for Human Connection

Cut through the endless content landfill with powerful copy that makes people feel seen and take action.

Penny Brazier

Copywriter and Communications Consultant, The Mighty Pen

14:15

Don't Get Stuck in Spam

How event marketers can navigate Google's new bulk email rules.

Jonathan Kazarian

CEO, Accelevents

14:30

How AI Saved Us 19,000 Hours

A practical guide on AI for event marketers.

Laura Davidson

CEO, Tag Digital

14:40

Revolutionizing Event Strategy

How to use a data-driven approach for enhanced engagement and impact.

Anca Paduraru

Founder, Data-Driven Consulting

14:15

3 Things Event Marketers Can Learn From Subscription Marketing

Practical insights and tips that every event marketers can apply from the world of subscription marketing.

Karin Hausmann

Fractional CMO

14:30

Establishing Event Objectives & Evaluation Needs

Frameworks, tips, and processes for event marketers.

Nicola Kastner

CEO, The Event Event Leaders Exchange

14:40

Content vs Experiential Strategy

Practical tips all event marketers should consider when creating their agenda.

Melanie Reid

Event Marketing Manager, Riskified

THE FINAL WORD

ALL TIMES ARE LISTED IN UK

14:55

The Future of ACTIVATE

A few final words from Gleanin CEO Tamar Beck + special guest.

Tamar Beck

CEO, Gleanin

OPENING SHOT

LISTED IN EASTERN TIME

09:00

Welcome to ACTIVATE

A warm welcome from the Gleanin team with some priceless tips on community marketing.

Gleanin Team

09:05

How Event Marketers Can Stand The F*ck Out

Bonjour bonjour. The legendary marketing podcast host shares practical insights for 2024.

Louis Grenier

Founder, Stand The F*ck Out

Chloe Cara

Marketing, TikTok

LIGHTNING TRACKS

Tactical sessions for event marketers

09:15

Demand Generation for Event Marketing

A practical guide on the challenges and opportunities.

Liam Moroney

Co-Founder, Storybook Marketing

09:30

The 5 C's to Community

Why building an event community is one of the most important parts of your job.

Liz Lathan

Co-Founder & CMO, The Community Factory

09:40

How to Work with Event Influencers in 2024

A practical guide into debunking the viral de-influencing trend.

Sara Fellows

Director of Social Media, MDG

09:15

Harnessing AI to Supercharge Your Copywriting

Discover how AI tools can help you generate compelling copy ideas, optimise your messaging, and improve your efficiency as a copywriter. Learn practical tips for integrating AI into your creative workflow.

Tim Tucker

Content Strategist, Consultant & Trainer, 23 Digital

09:30

Scale Your Content Strategy Quickly with Event Content Repurposing

Practical insights on how to get the most out of your event content.

Lindsay McGuire

Associate Director of Content and Campaigns, Goldcast

09:40

Copywriting for Human Connection

Cut through the endless content landfill with powerful copy that makes people feel seen and take action.

Penny Brazier

Copywriter and Communications Consultant, The Mighty Pen

09:15

Don't Get Stuck in Spam

How event marketers can navigate Google's new bulk email rules.

Jonathan Kazarian

CEO, Accelevents

09:30

How AI Saved Us 19,000 Hours

A practical guide on AI for event marketers.

Laura Davidson

CEO, Tag Digital

09:40

Revolutionizing Event Strategy

How to use a data-driven approach for enhanced engagement and impact.

Anca Paduraru

Founder, Data-Driven Consulting

09:15

3 Things Event Marketers Can Learn From Subscription Marketing

Practical insights and tips that every event marketers can apply from the world of subscription marketing.

Karin Hausmann

Fractional CMO

09:30

Establishing Event Objectives & Evaluation Needs

Frameworks, tips, and processes for event marketers.

Nicola Kastner

Founder, The Event Strategist

09:40

Content vs Experiential Strategy

Practical tips all event marketers should consider when creating their agenda.

Melanie Reid

Event Marketing Manager, Riskified

THE FINAL WORD

ALL TIMES ARE LISTED IN UK

09:55

The Future of ACTIVATE

A few final words from Gleanin CEO Tamar Beck + special guest.

Tamar Beck

CEO, Gleanin

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