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The Marketing Event for Event Marketers

September 28. Virtual

Why Activate?

Most virtual events are broken.

As event marketers, we’re expected to spend days watching hour-long keynotes filled with fluff. Rarely do we uncover new insight or practical advice that makes the difference.

We wanted to change this.

So, we created ACTIVATE.
0% Fluff.
100% Practical Content.

What is Activate?

ACTIVATE is the virtual event that helps event marketers improve their marketing.

No fluff. Just practical advice from experts which you can apply to your own marketing efforts.
Join the Event Community
Meet 1,000+ event marketers in the same boat. Share pain points, discuss the real problems, and find solutions together. It’s a virtual event for event marketers.
Unlock the Vault
Steal new ideas, blueprints, and playbooks from the best marketing minds in the world. Everything is available to watch on-demand after each event in our exclusive Gleanin Vault™.
Lightning Talks
No talk is longer than 10 minutes. It’s innovative ideas from thought leaders in the event industry to help you cut through the noise and get the marketing results you want.

Agenda

OPENING SHOT
ALL TIMES ARE LISTED IN UK
2:00

Welcome to ACTIVATE

A warm welcome from the Gleanin team with some priceless tips on community marketing.
Gleanin Team
2:05

The Future of Untrackable Marketing

A legendary whiteboard on what untrackable marketing means for event marketers.
Rand Fishkin
Founder, SparkToro
LIGHTNING TRACKS
Tactical sessions for event marketers
2:20

Three F*cking Important Things You Need to Know About Your Brand’s Voice

Why paying attention to your organisational language will help you get more bums on seats.
Bethany Joy
Brand Voice Strategist, BethanyJoy
2:35

Copywriting for Event Marketers

How to amplify thought leadership and social media presence.
Kathryn E. Strachan
CEO, Copy House
2:45

Strengthen Your Event Messaging With A Clear Verbal Identity

How event marketers can stand out across channels by having a clear, unified tone of voice for their event.
Mel Barfield
Founder, Mel Barfield Copywriting
2:20

AI Copywriting for Event Marketers

4 practical ways to leverage AI and improve your copywriting.
Jackie Quiring
Founder, Jackie Quiring Inc
2:35

Mastering Event Promotions

Best practices for maximising attendance and buzz.
Pedro Góes
CEO, InEvent
2:45

3 Email Marketing Secrets to Sell Out Your Event

Little-known but proven strategies to inject more excitement and persuasive power into your email marketing.
Donnie Bryant
Copywriter & Consultant, Donnie Bryant Direct Response Marketing
2:20

Mastering the Art of Data-Driven Marketing

Simple strategies to accelerate your audience growth by over 40%.
Joe Colangelo
Founder, Bear Analytics
2:35

The TikTok Bible for Event Marketers

Go viral, create killer content, and tap into algorithm momentum.
Courtney Spritzer
CEO, Socialfly
2:45

How to Use Events and AI to Create Integrated Multi-Channel Campaigns

Learn how marketing teams can use events, with the power of AI, to create integrated campaigns that continue delivering ongoing business value and higher ROI.
Lindsay McGuire
Associate Director of Content & Campaigns, Goldcast
2:20

Innovate Your Event Digital Marketing Strategy in 2023

A teardown of the best marketing playbook for event marketers this year and next.
Nicola Shaw
Head of Growth, Tag Digital
2:35

A Primer on Event-led Growth

How event marketers can get started with event-led growth.
Mark Kilens
Co-Founder, ClubPF
2:45

The Blueprint of Future Live Events

8 must-know principles to succeed with live events in the future.
Bernardo Moya
CEO, The Best You
THE FINAL WORD
ALL TIMES ARE LISTED IN UK
2:55

The Future of ACTIVATE

A few final words from Gleanin CEO Tamar Beck + special guest.
Tamar Beck
CEO, Gleanin
OPENING SHOT
ALL TIMES ARE LISTED IN ET
09:00

Welcome to ACTIVATE

A warm welcome from the Gleanin team with some priceless tips on community marketing.
Gleanin Team
09:05

The Future of Untrackable Marketing

A legendary whiteboard on what untrackable marketing means for event marketers.
Rand Fishkin
Founder, SparkToro
LIGHTNING TRACKS
Tactical sessions for event marketers
09:20

Three F*cking Important Things You Need to Know About Your Brand’s Voice

Why paying attention to your organisational language will help you get more bums on seats.
Bethany Joy
Brand Voice Strategist, BethanyJoy
09:35

Copywriting for Event Marketers

How to amplify thought leadership and social media presence.
Kathryn E. Strachan
CEO, Copy House
09:45

Strengthen Your Event Messaging With A Clear Verbal Identity

How event marketers can stand out across channels by having a clear, unified tone of voice for their event.
Mel Barfield
Founder, Mel Barfield Copywriting
09:20

AI Copywriting for Event Marketers

4 practical ways to leverage AI and improve your copywriting.
Jackie Quiring
Founder, Jackie Quiring Inc
09:35

Mastering Event Promotions

Best practices for maximising attendance and buzz.
Pedro Góes
CEO, InEvent
09:45

3 Email Marketing Secrets to Sell Out Your Event

Little-known but proven strategies to inject more excitement and persuasive power into your email marketing.
Donnie Bryant
Copywriter & Consultant, Donnie Bryant Direct Response Marketing
09:20

Mastering the Art of Data-Driven Marketing

Simple strategies to accelerate your audience growth by over 40%.
Joe Colangelo
Founder, Bear Analytics
09:35

The TikTok Bible for Event Marketers

Go viral, create killer content, and tap into algorithm momentum.
Courtney Spritzer
CEO, Socialfly
09:45

How to Use Events and AI to Create Integrated Multi-Channel Campaigns

Learn how marketing teams can use events, with the power of AI, to create integrated campaigns that continue delivering ongoing business value and higher ROI.
Lindsay McGuire
Associate Director of Content & Campaigns, Goldcast
09:20

Innovate Your Event Digital Marketing Strategy in 2023

A teardown of the best marketing playbook for event marketers this year and next.
Nicola Shaw
Head of Growth, Tag Digital
09:35

A Primer on Event-led Growth

How event marketers can get started with event-led growth.
Mark Kilens
Co-Founder, ClubPF
09:45

The Blueprint of Future Live Events

8 must-know principles to succeed with live events in the future.
Bernardo Moya
CEO, The Best You
PARTING SHOT
ALL TIMES ARE LISTED IN ET
09:55

The Future of ACTIVATE

How to join the new community for event marketers.
Tamar Beck
CEO, Gleanin

You’re in good company.

Event marketers from around the globe are part of the ACTIVATE community.

Ready to become a better event marketer?

It’s free to join. No strings.

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