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The Marketing Event for Event Marketers

September 25th. 1-hour. Virtual.
2-3PM BST / 9-10AM EDT
Watch RecordingsSee Agenda

Why Activate?

Most virtual events are broken.

As event marketers, we’re expected to spend days watching hour-long keynotes filled with fluff. Rarely do we uncover new insight or practical advice that makes the difference.

We wanted to change this.

So, we created ACTIVATE.
0% Fluff.
100% Practical Content.

Built by Event Marketers. For Event Marketers.

ACTIVATE is the first marketing event purposely built for event marketers.

Free to attend.
Multiple tracks.
All talks under 10-minutes.

What is Activate?

ACTIVATE is the virtual event that helps event marketers improve their marketing.

No fluff. Just practical advice from experts which you can apply to your own marketing efforts.
Join the Event Community
Meet 2,500+ event marketers in the same boat. Share pain points, discuss the real problems, and find solutions together. It’s a virtual event for event marketers.
Unlock the Vault
Steal new ideas, blueprints, and playbooks from the best marketing minds in the world. Everything is available to watch on-demand after each event in our exclusive Gleanin Vault™.
Lightning Talks
No talk is longer than 10 minutes. It’s innovative ideas from thought leaders in the event industry to help you cut through the noise and get the marketing results you want.

Agenda

BST
EDT
OPENING SHOT
ALL TIMES ARE LISTED IN UK
14:00

Welcome to ACTIVATE

A warm welcome from the Gleanin team with some priceless tips on community marketing.
Gleanin Team
14:05

The Principles of Event Marketing

An open conversation with legendary marketing hall of famer, Seth Godin.
Seth Godin
*title
Chloe Cara
Marketing, TikTok
LIGHTNING TRACKS
Tactical sessions for event marketers
Community
Content
TECHNOLOGY
STRATEGY
14:15

How to Craft Irresistible Event Experiences.

Exploring how event marketers are in the 'goosebumps' business and creating FOMO.
Dahlia El Gazzar
Tech Evangelist + Idea Igniteur, DAHLIA+Agency
14:30

Enhancing Event Marketing with a Great Partner Strategy

Learn how to increase event success by collaborating with strategic partners, amplifying audience engagement, broadening reach, and driving meaningful interactions.
Felicia Asiedu
Marketing Director, Cvent
14:40

Building an Industry Leading Event

A step-by-step guide to achieving record-breaking growth, based on the case study of Tech Show London.
Kris White
Senior Marketing Manager, CloserStill Media
14:50

Influencers Are Your New Competition: The Wild West of Influence

Learn how influencers have become formidable rivals to associations and event organisers + the secrets behind their success.
Sara Fellows
Director of Social Media, mdg
14:15

How to Write Stronger Ads for Your Next Event

The three-question mini-test to gauge whether your ads are gonna work before you send them out into the world and hope for the best.
Dave Harland
The Word Man, Copy or Die
14:30

5 Methods to Harness Existing Content

Five cutting-edge AI strategies to transform your existing recorded content into a content powerhouse.
Tess M. Vismale
CMP, DES | Chief Event Rescuer | Event Technologist, iSocialX
14:40

Data + Storytelling = A Match Made in Content Heaven

How telling the stories that sit within your data is key to building engaging content marketing strategies around events.
Chelsey Lang
Head of Brand & Community, Informa Markets
14:50

7 Event Marketing Challenges Tackled in 7-Power Minutes

From shared event industry challenges and problems received, AMT’s founder Anna-Marie shares her solutions to your current issues.
Anna-Marie Trzebinski
Founder, AMTEvents
14:15

From FYP to RSVP: Turning TikTok Trends into Sold-Out Event

Learn how to craft killer content, connect with your audience, master TikTok's special features and track your performance.
Tom McMahon
CEO, MCM
14:30

AI for Streamlined Event Marketing

Practical tips on how event marketers can use AI to streamline their event marketing efforts.
Lindsay McGuire
Associate Director of Content and Campaigns, Goldcast
14:40

Mastering Time Management in Events

Practical tips and exclusive tech to reclaim your day.
Johnny D. Martinez
Partnerships Manager, CrowdComms
14:50

Tactical AI in Event Marketing

How to start small with AI and gradually incorporate it into your event planning and marketing strategies.
Anca Platon Trifan
Gen AI Strategist, Tree-Fan Events
14:15

Reducing the Friction: Getting Executives to (Quickly) Buy-in to Your Event Strategy

Tips on reporting to the C-suite so they support you and commit.
Tavar James
Head of Events & Experiences, BetterUp
14:30

Event Crafting with Purpose

Learn how to create an event series that grows as you do.
Martin Fretwell
CEO, Fyrelite
14:40

The Event Transformation Playbook

3 steps to get clarity on your event strategy.
Sasha Frieze
Managing Director, The Business Narrative
14:50

The Power of Introducing Ticket Pricing

Discover the magic behind ticket prices, not just in added revenue but in organic growth and exhibitor value.
Celine Laukemann
Head of Internationalisation, ADITUS GmbH
THE FINAL WORD
ALL TIMES ARE LISTED IN UK
15:00

The Future of ACTIVATE

A few final words from Gleanin CEO Tamar Beck + special guest.
Tamar Beck
CEO, Gleanin
OPENING SHOT
LISTED IN EASTERN TIME
09:00

Welcome to ACTIVATE

A warm welcome from the Gleanin team with some priceless tips on community marketing.
Gleanin Team
09:05

The Principles of Event Marketing

An open conversation with legendary marketing hall of famer, Seth Godin.
Seth Godin
*title
Chloe Cara
Marketing, TikTok
LIGHTNING TRACKS
Tactical sessions for event marketers
Community
Content
TECHNOLOGY
STRATEGY
09:15

How to Craft Irresistible Event Experiences.

Exploring how event marketers are in the 'goosebumps' business and creating FOMO.
Dahlia El Gazzar
Tech Evangelist + Idea Igniteur, DAHLIA+Agency
09:30

Enhancing Event Marketing with a Great Partner Strategy

Learn how to increase event success by collaborating with strategic partners, amplifying audience engagement, broadening reach, and driving meaningful interactions.
Felicia Asiedu
Marketing Director, Cvent
09:40

Building an Industry Leading Event

A step-by-step guide to achieving record-breaking growth, based on the case study of Tech Show London.
Kris White
Senior Marketing Manager, CloserStill Media
09:50

Influencers Are Your New Competition: The Wild West of Influence

Learn how influencers have become formidable rivals to associations and event organisers + the secrets behind their success.
Sara Fellows
Director of Social Media, mdg
09:15

How to Write Stronger Ads for Your Next Event

The three-question mini-test to gauge whether your ads are gonna work before you send them out into the world and hope for the best.
Dave Harland
The Word Man, Copy or Die
09:30

5 Methods to Harness Existing Content

Five cutting-edge AI strategies to transform your existing recorded content into a content powerhouse.
Tess M Vismale
CMP, DES | Chief Event Rescuer | Event Technologist, iSocialX
09:40

Data + Storytelling = A Match Made in Content Heaven

How telling the stories that sit within your data is key to building engaging content marketing strategies around events.
Chelsey Lang
Head of Brand & Community, Informa Markets
09:50

7 Event Marketing Challenges Tackled in 7-Power Minutes

From shared event industry challenges and problems received, AMT’s founder Anna-Marie shares her solutions to your current issues.
Anna-Marie Trzebinski
Founder, AMT Events
09:15

From FYP to RSVP: Turning TikTok Trends into Sold-Out Event

Learn how to craft killer content, connect with your audience, master TikTok's special features and track your performance.
Tom McMahon
CEO, MCM
09:30

AI for Streamlined Event Marketing

Practical tips on how event marketers can use AI to streamline their event marketing efforts.
Lindsay McGuire
Associate Director of Content and Campaigns, Goldcast
09:40

Mastering Time Management in Events

Practical tips and exclusive tech to reclaim your day.
Johnny D. Martinez
Partnerships Manager, CrowdComms
09:50

Tactical AI in Event Marketing

How to start small with AI and gradually incorporate it into your event planning and marketing strategies.
Anca Platon Trifan
Gen AI Strategist, Tree-Fan Events
09:15

Reducing the Friction: Getting Executives to (Quickly) Buy-in to Your Event Strategy

Tips on reporting to the C-suite so they support you and commit.
Tavar James
Head of Events & Experiences, BetterUp
09:30

Event Crafting with Purpose

Learn how to create an event series that grows as you do.
Martin Fretwell
CEO, Fyrelite
09:40

The Event Transformation Playbook

3 steps to get clarity on your event strategy.
Sasha Frieze
Managing Director, The Business Narrative
09:50

The Power of Introducing Ticket Pricing

Discover the magic behind ticket prices, not just in added revenue but in organic growth and exhibitor value.
Celine Laukemann
Head of Internationalisation, ADITUS GmbH
THE FINAL WORD
ALL TIMES ARE LISTED IN UK
10:00

The Future of ACTIVATE

A few final words from Gleanin CEO Tamar Beck + special guest.
Tamar Beck
CEO, Gleanin

You’re in good company.

Over 2,500+ event marketers from around the globe are part of the ACTIVATE community.

Ready to become a better event marketer?

It’s free to join. No strings.

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