ACTIVATE | The Event Transformation Playbook

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Strategy

The Event Transformation Playbook

3 steps to get clarity on your event strategy.

Sasha Frieze

Managing Director

The Business Narrative

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Strategy

Tracks

The Future of Event Marketing

Using the Marketing Funnel to Plan Your Event Strategy

Words That Win

8 Lessons from The Dark Side

The Principles of Event Marketing

Celine Laukemann

The Power of Introducing Ticket Pricing

Martin Fretwell

Event Crafting with Purpose

Reducing the Friction: Getting Executives to (Quickly) Buy-in to Your Event Strategy

How Event Marketers Can Stand The F*ck Out

Content vs Experiential Strategy

Establishing Event Objectives & Evaluation Needs

3 Things Event Marketers Can Learn From Subscription Marketing

The Future of Untrackable Marketing

The Blueprint of Future Live Events

A Primer on Event-led Growth

The Event Marketing Playbook 2024

365 Engagement Strategy

Event Marketing Myths

Matthew Creswick

The Dark Funnel

How to Maximize Your Marketing Strategy with Digital Events

Francesca Balit

4 Marketing Ideas to Increase Ticket Sales

More Lightning Tracks

From FYP to RSVP: Turning TikTok Trends into Sold-Out Event

Lessons from my Dent in the Sofa

Building an Industry Leading Event

The Best AI Tools for Event Marketing

Lindsay McGuire

AI for Streamlined Event Marketing

Involving Your Audience for Better Storytelling

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