ACTIVATE | The Event Transformation Playbook

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Strategy

The Event Transformation Playbook

3 steps to get clarity on your event strategy.

Sasha Frieze

Managing Director

The Business Narrative

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Strategy

Tracks

The Future of Event Marketing

Using the Marketing Funnel to Plan Your Event Strategy

Words That Win

8 Lessons from The Dark Side

The Principles of Event Marketing

Celine Laukemann

The Power of Introducing Ticket Pricing

Martin Fretwell

Event Crafting with Purpose

Reducing the Friction: Getting Executives to (Quickly) Buy-in to Your Event Strategy

How Event Marketers Can Stand The F*ck Out

Content vs Experiential Strategy

Establishing Event Objectives & Evaluation Needs

3 Things Event Marketers Can Learn From Subscription Marketing

The Future of Untrackable Marketing

The Blueprint of Future Live Events

A Primer on Event-led Growth

The Event Marketing Playbook 2024

365 Engagement Strategy

Event Marketing Myths

Matthew Creswick

The Dark Funnel

How to Maximize Your Marketing Strategy with Digital Events

Francesca Balit

4 Marketing Ideas to Increase Ticket Sales

More Lightning Tracks

How to Develop Event Marketing Superpowers (+ Keep Your Job!)

Mastering the Art of Data-Driven Marketing

Stephanie Selesnick

Using Storytelling to Market and Engage your Industry

The Best AI Tools for Event Marketing

Kathryn E. Strachan

Copywriting for Event Marketers

Mastering Event Promotions

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