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Strategy
How to Maximize Your Marketing Strategy with Digital Events
The future of marketing events and how to move with the industry shift.
Belinda Joseph
Head of Events & Community
Goldcast
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Strategy
Tracks
Strategy
Louis Grenier
How Event Marketers Can Stand The F*ck Out
Strategy
Melanie Reid
Content vs Experiential Strategy
Strategy
Nicola Kastner
Establishing Event Objectives & Evaluation Needs
Strategy
Karin Hausmann
3 Things Event Marketers Can Learn From Subscription Marketing
Strategy
Rand Fishkin
The Future of Untrackable Marketing
Strategy
Bernardo Moya
The Blueprint of Future Live Events
Strategy
Mark Kilens
A Primer on Event-led Growth
Strategy
Nicola Shaw
The Event Marketing Playbook 2024
Strategy
Francesca Balit
4 Marketing Ideas to Increase Ticket Sales
Strategy
Matthew Creswick
The Dark Funnel
Strategy
Sonali Nair
Event Marketing Myths
Strategy
Mariya Gordon
365 Engagement Strategy
More Lightning Tracks
Branding
Bethany Joy
Three F*cking Important Things You Need to Know About Your Brand’s Voice
Technology
Magda Kasprzycka
Master Reporting and Analytics For Your Events
Community
Christine Johnson
From Awareness to Loyalty: Charting Your Attendee Journey
Community
Victoria Matey
Create a Sense of Belonging & Keep Attendees Coming Back
Technology
Lindsay McGuire
How to Use Events and AI to Create Integrated Multi-Channel Campaigns
Technology
Daniel Loman
Are you Linked in? To B or not 2B?
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