ACTIVATE | 8 Lessons from The Dark Side

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Strategy

8 Lessons from The Dark Side

From goldfish to post-it notes, get some grounded nuggets from a marketer who’s worked both sides of the fence.

Dan Stone

Marketing Director

Inplaysoft

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Strategy

Tracks

The Future of Event Marketing

Using the Marketing Funnel to Plan Your Event Strategy

Words That Win

The Principles of Event Marketing

Celine Laukemann

The Power of Introducing Ticket Pricing

The Event Transformation Playbook

Martin Fretwell

Event Crafting with Purpose

Reducing the Friction: Getting Executives to (Quickly) Buy-in to Your Event Strategy

How Event Marketers Can Stand The F*ck Out

Content vs Experiential Strategy

Establishing Event Objectives & Evaluation Needs

3 Things Event Marketers Can Learn From Subscription Marketing

The Future of Untrackable Marketing

The Blueprint of Future Live Events

A Primer on Event-led Growth

The Event Marketing Playbook 2024

365 Engagement Strategy

Event Marketing Myths

Matthew Creswick

The Dark Funnel

How to Maximize Your Marketing Strategy with Digital Events

Francesca Balit

4 Marketing Ideas to Increase Ticket Sales

More Lightning Tracks

What's a Creator and Why Should You Care?

Tess M. Vismale

5 Methods to Harness Existing Content

Who’s Your Ronaldo? The Power of the Influencer

Ashley Hamilton

Supercharge Your Marketing Strategy with Paid Advertising & Video

Stephanie Selesnick

Using Storytelling to Market and Engage your Industry

Three F*cking Important Things You Need to Know About Your Brand’s Voice

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