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Strategy
The Event Marketing Playbook 2024
A teardown of the best marketing playbook for event marketers this year and next.
Nicola Shaw
Head of Growth
Tag Digital
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Strategy
Tracks
Strategy
Rand Fishkin
The Future of Untrackable Marketing
Strategy
Bernardo Moya
The Blueprint of Future Live Events
Strategy
Mark Kilens
A Primer on Event-led Growth
Strategy
Francesca Balit
4 Marketing Ideas to Increase Ticket Sales
Strategy
Belinda Joseph
How to Maximize Your Marketing Strategy with Digital Events
Strategy
Matthew Creswick
The Dark Funnel
Strategy
Sonali Nair
Event Marketing Myths
Strategy
Mariya Gordon
365 Engagement Strategy
More Lightning Tracks
Content
Stephanie Selesnick
Using Storytelling to Market and Engage your Industry
Branding
Kathryn E. Strachan
Copywriting for Event Marketers
Technology
Lindsay McGuire
How to Use Events and AI to Create Integrated Multi-Channel Campaigns
Community
Barbara Goldstein
Real People Marketing
Content
Shawn Cheng
Involving Your Audience for Better Storytelling
Content
Donnie Bryant
3 Email Marketing Secrets to Sell Out Your Event
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