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Strategy
The Event Marketing Playbook 2024
A teardown of the best marketing playbook for event marketers this year and next.
Nicola Shaw
Head of Growth
Tag Digital
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Strategy
Tracks
Strategy
Louis Grenier
How Event Marketers Can Stand The F*ck Out
Strategy
Melanie Reid
Content vs Experiential Strategy
Strategy
Nicola Kastner
Establishing Event Objectives & Evaluation Needs
Strategy
Karin Hausmann
3 Things Event Marketers Can Learn From Subscription Marketing
Strategy
Rand Fishkin
The Future of Untrackable Marketing
Strategy
Bernardo Moya
The Blueprint of Future Live Events
Strategy
Mark Kilens
A Primer on Event-led Growth
Strategy
Francesca Balit
4 Marketing Ideas to Increase Ticket Sales
Strategy
Matthew Creswick
The Dark Funnel
Strategy
Sonali Nair
Event Marketing Myths
Strategy
Belinda Joseph
How to Maximize Your Marketing Strategy with Digital Events
Strategy
Mariya Gordon
365 Engagement Strategy
More Lightning Tracks
Technology
Magda Kasprzycka
Master Reporting and Analytics For Your Events
Technology
Daniel Loman
Are you Linked in? To B or not 2B?
Content
Pedro Góes
Mastering Event Promotions
Content
Donnie Bryant
3 Email Marketing Secrets to Sell Out Your Event
Content
Katie Whatley
How to Turn Your Post Event Research and Customer Insight into an Event Marketing Strategy
Technology
Dominic Bird
The Best AI Tools for Event Marketing
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