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Strategy

The Event Marketing Playbook 2024

A teardown of the best marketing playbook for event marketers this year and next.
Nicola Shaw
Head of Growth
Tag Digital

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Strategy

Tracks

Strategy
Rand Fishkin

The Future of Untrackable Marketing

Strategy
Bernardo Moya

The Blueprint of Future Live Events

Strategy
Mark Kilens

A Primer on Event-led Growth

Strategy
Francesca Balit

4 Marketing Ideas to Increase Ticket Sales

Strategy
Belinda Joseph

How to Maximize Your Marketing Strategy with Digital Events

Strategy
Matthew Creswick

The Dark Funnel

Strategy
Sonali Nair

Event Marketing Myths

Strategy
Mariya Gordon

365 Engagement Strategy

More Lightning Tracks

Content
Stephanie Selesnick

Using Storytelling to Market and Engage your Industry

Branding
Kathryn E. Strachan

Copywriting for Event Marketers

Technology
Lindsay McGuire

How to Use Events and AI to Create Integrated Multi-Channel Campaigns

Community
Barbara Goldstein

Real People Marketing

Content
Shawn Cheng

Involving Your Audience for Better Storytelling

Content
Donnie Bryant

3 Email Marketing Secrets to Sell Out Your Event

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