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Strategy
Establishing Event Objectives & Evaluation Needs
Frameworks, tips, and processes for event marketers.
Nicola Kastner
CEO
Event Leaders Exchange
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Strategy
Tracks
Strategy
Louis Grenier
How Event Marketers Can Stand The F*ck Out
Strategy
Melanie Reid
Content vs Experiential Strategy
Strategy
Karin Hausmann
3 Things Event Marketers Can Learn From Subscription Marketing
Strategy
Rand Fishkin
The Future of Untrackable Marketing
Strategy
Bernardo Moya
The Blueprint of Future Live Events
Strategy
Mark Kilens
A Primer on Event-led Growth
Strategy
Nicola Shaw
The Event Marketing Playbook 2024
Strategy
Belinda Joseph
How to Maximize Your Marketing Strategy with Digital Events
Strategy
Matthew Creswick
The Dark Funnel
Strategy
Francesca Balit
4 Marketing Ideas to Increase Ticket Sales
Strategy
Mariya Gordon
365 Engagement Strategy
Strategy
Sonali Nair
Event Marketing Myths
More Lightning Tracks
Content
Lindsay McGuire
Scale Your Content Strategy Quickly with Event Content Repurposing
Community
Christine Johnson
From Awareness to Loyalty: Charting Your Attendee Journey
Technology
Ashley Hamilton
Supercharge Your Marketing Strategy with Paid Advertising & Video
Content
Stephanie Selesnick
Using Storytelling to Market and Engage your Industry
Content
Chloe Richardson
Personal Branding on Linkedin
Content
Katie Whatley
How to Turn Your Post Event Research and Customer Insight into an Event Marketing Strategy
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