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Strategy
Reducing the Friction: Getting Executives to (Quickly) Buy-in to Your Event Strategy
Tips on reporting to the C-suite so they support you and commit.
Tavar James
Head of Events & Experiences
BetterUp
More
Strategy
Tracks
Strategy
Seth Godin
The Principles of Event Marketing
Strategy
Celine Laukemann
The Power of Introducing Ticket Pricing
Strategy
Sasha Frieze
The Event Transformation Playbook
Strategy
Martin Fretwell
Event Crafting with Purpose
Strategy
Louis Grenier
How Event Marketers Can Stand The F*ck Out
Strategy
Melanie Reid
Content vs Experiential Strategy
Strategy
Nicola Kastner
Establishing Event Objectives & Evaluation Needs
Strategy
Karin Hausmann
3 Things Event Marketers Can Learn From Subscription Marketing
Strategy
Rand Fishkin
The Future of Untrackable Marketing
Strategy
Bernardo Moya
The Blueprint of Future Live Events
Strategy
Mark Kilens
A Primer on Event-led Growth
Strategy
Nicola Shaw
The Event Marketing Playbook 2024
Strategy
Matthew Creswick
The Dark Funnel
Strategy
Mariya Gordon
365 Engagement Strategy
Strategy
Belinda Joseph
How to Maximize Your Marketing Strategy with Digital Events
Strategy
Sonali Nair
Event Marketing Myths
Strategy
Francesca Balit
4 Marketing Ideas to Increase Ticket Sales
More Lightning Tracks
Content
Pedro Góes
Mastering Event Promotions
Community
Barbara Goldstein
Real People Marketing
Content
Lindsay McGuire
Scale Your Content Strategy Quickly with Event Content Repurposing
Community
Liam Moroney
Demand Generation for Event Marketing
Branding
Bethany Joy
Three F*cking Important Things You Need to Know About Your Brand’s Voice
Content
Penny Brazier
Copywriting for Human Connection
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