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Strategy
Event Marketing Myths
The 5 event marketing myths that are damaging your event source pipeline and growth.
Sonali Nair
CEO
Segment Agency
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Strategy
Tracks
Strategy
Seth Godin
The Principles of Event Marketing
Strategy
Celine Laukemann
The Power of Introducing Ticket Pricing
Strategy
Sasha Frieze
The Event Transformation Playbook
Strategy
Martin Fretwell
Event Crafting with Purpose
Strategy
Tavar James
Reducing the Friction: Getting Executives to (Quickly) Buy-in to Your Event Strategy
Strategy
Louis Grenier
How Event Marketers Can Stand The F*ck Out
Strategy
Melanie Reid
Content vs Experiential Strategy
Strategy
Nicola Kastner
Establishing Event Objectives & Evaluation Needs
Strategy
Karin Hausmann
3 Things Event Marketers Can Learn From Subscription Marketing
Strategy
Rand Fishkin
The Future of Untrackable Marketing
Strategy
Bernardo Moya
The Blueprint of Future Live Events
Strategy
Mark Kilens
A Primer on Event-led Growth
Strategy
Nicola Shaw
The Event Marketing Playbook 2024
Strategy
Matthew Creswick
The Dark Funnel
Strategy
Mariya Gordon
365 Engagement Strategy
Strategy
Belinda Joseph
How to Maximize Your Marketing Strategy with Digital Events
Strategy
Francesca Balit
4 Marketing Ideas to Increase Ticket Sales
More Lightning Tracks
Branding
Mel Barfield
How to Develop a Clear Verbal Identity For Your Event
Content
Lindsay McGuire
Scale Your Content Strategy Quickly with Event Content Repurposing
Community
Dahlia El Gazzar
How to Craft Irresistible Event Experiences.
Technology
Lindsay McGuire
AI for Streamlined Event Marketing
Technology
Ashley Hamilton
Supercharge Your Marketing Strategy with Paid Advertising & Video
Content
Shawn Cheng
Involving Your Audience for Better Storytelling
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