ACTIVATE | Using the Marketing Funnel to Plan Your Event Strategy

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Strategy

Using the Marketing Funnel to Plan Your Event Strategy

Practical steps on how to apply a traditional marketing funnel to your event strategy for real business impact.

Liz Lathan

Co-Founder

Club Ichi

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Strategy

Tracks

The Future of Event Marketing

Words That Win

8 Lessons from The Dark Side

The Principles of Event Marketing

Celine Laukemann

The Power of Introducing Ticket Pricing

The Event Transformation Playbook

Martin Fretwell

Event Crafting with Purpose

Reducing the Friction: Getting Executives to (Quickly) Buy-in to Your Event Strategy

How Event Marketers Can Stand The F*ck Out

Content vs Experiential Strategy

Establishing Event Objectives & Evaluation Needs

3 Things Event Marketers Can Learn From Subscription Marketing

The Future of Untrackable Marketing

The Blueprint of Future Live Events

A Primer on Event-led Growth

The Event Marketing Playbook 2024

365 Engagement Strategy

Event Marketing Myths

Matthew Creswick

The Dark Funnel

How to Maximize Your Marketing Strategy with Digital Events

Francesca Balit

4 Marketing Ideas to Increase Ticket Sales

More Lightning Tracks

The 5 C's to Community

Building an Industry Leading Event

Barbara Goldstein

Real People Marketing

Stephanie Selesnick

Using Storytelling to Market and Engage your Industry

From FYP to RSVP: Turning TikTok Trends into Sold-Out Event

Revolutionizing Event Strategy

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