ACTIVATE | Event Crafting with Purpose

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Strategy

Event Crafting with Purpose

Learn how to create an event series that grows as you do.

Martin Fretwell

CEO

Fyrelite

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Strategy

Tracks

The Future of Event Marketing

Using the Marketing Funnel to Plan Your Event Strategy

Words That Win

8 Lessons from The Dark Side

The Principles of Event Marketing

Celine Laukemann

The Power of Introducing Ticket Pricing

The Event Transformation Playbook

Reducing the Friction: Getting Executives to (Quickly) Buy-in to Your Event Strategy

How Event Marketers Can Stand The F*ck Out

Content vs Experiential Strategy

Establishing Event Objectives & Evaluation Needs

3 Things Event Marketers Can Learn From Subscription Marketing

The Future of Untrackable Marketing

The Blueprint of Future Live Events

A Primer on Event-led Growth

The Event Marketing Playbook 2024

365 Engagement Strategy

Event Marketing Myths

Matthew Creswick

The Dark Funnel

How to Maximize Your Marketing Strategy with Digital Events

Francesca Balit

4 Marketing Ideas to Increase Ticket Sales

More Lightning Tracks

AI Copywriting for Event Marketers

How to Turn Your Post Event Research and Customer Insight into an Event Marketing Strategy

How to Work with Event Influencers in 2024

Lindsay McGuire

AI for Streamlined Event Marketing

Data + Storytelling = A Match Made in Content Heaven

What's a Creator and Why Should You Care?

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