ACTIVATE | Content vs Experiential Strategy

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Strategy

Content vs Experiential Strategy

Practical tips all event marketers should consider when creating their agenda.

Melanie Reid

Event Marketing Manager

Riskified

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Strategy

Tracks

The Principles of Event Marketing

Celine Laukemann

The Power of Introducing Ticket Pricing

The Event Transformation Playbook

Martin Fretwell

Event Crafting with Purpose

Reducing the Friction: Getting Executives to (Quickly) Buy-in to Your Event Strategy

How Event Marketers Can Stand The F*ck Out

Establishing Event Objectives & Evaluation Needs

3 Things Event Marketers Can Learn From Subscription Marketing

The Future of Untrackable Marketing

The Blueprint of Future Live Events

A Primer on Event-led Growth

The Event Marketing Playbook 2024

Matthew Creswick

The Dark Funnel

365 Engagement Strategy

How to Maximize Your Marketing Strategy with Digital Events

Event Marketing Myths

Francesca Balit

4 Marketing Ideas to Increase Ticket Sales

More Lightning Tracks

Lindsay McGuire

AI for Streamlined Event Marketing

Copywriting for Human Connection

Anna-Marie Trzebinski

7 Event Marketing Challenges Tackled in 7-Power Minutes

How to Supercharge Event Attendance

Enhancing Event Marketing with a Great Partner Strategy

How to Turn Your Post Event Research and Customer Insight into an Event Marketing Strategy

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