ACTIVATE | Data + Storytelling = A Match Made in Content Heaven

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Content

Data + Storytelling = A Match Made in Content Heaven

How telling the stories that sit within your data is key to building engaging content marketing strategies around events.

Chelsey Lang

Head of Brand & Community

Informa Markets

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Content

Tracks

Anna-Marie Trzebinski

7 Event Marketing Challenges Tackled in 7-Power Minutes

Tess M. Vismale

5 Methods to Harness Existing Content

How to Write Stronger Ads for Your Next Event

Copywriting for Human Connection

Lindsay McGuire

Scale Your Content Strategy Quickly with Event Content Repurposing

Harnessing AI to Supercharge Your Copywriting

3 Email Marketing Secrets to Sell Out Your Event

Mastering Event Promotions

AI Copywriting for Event Marketers

Lessons from my Dent in the Sofa

Chloe Richardson

Personal Branding on Linkedin

Stephanie Selesnick

Using Storytelling to Market and Engage your Industry

Involving Your Audience for Better Storytelling

How to Turn Your Post Event Research and Customer Insight into an Event Marketing Strategy

More Lightning Tracks

The Event Transformation Playbook

Create a Sense of Belonging & Keep Attendees Coming Back

Content vs Experiential Strategy

How Event Marketers Can Stand The F*ck Out

Francesca Balit

4 Marketing Ideas to Increase Ticket Sales

Barbara Goldstein

Real People Marketing

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