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Content
Data + Storytelling = A Match Made in Content Heaven
How telling the stories that sit within your data is key to building engaging content marketing strategies around events.
Chelsey Lang
Head of Brand & Community
Informa Markets
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Content
Tracks
Content
Emma Stratton
An Interview with Emma Stratton
Content
Ben McKinney
Email Still Works!
Content
Jay Schwedelson
Quick Email Wins for Event Marketing
Content
Anna-Marie Trzebinski
7 Event Marketing Challenges Tackled in 7-Power Minutes
Content
Tess M. Vismale
5 Methods to Harness Existing Content
Content
Dave Harland
How to Write Stronger Ads for Your Next Event
Content
Penny Brazier
Copywriting for Human Connection
Content
Lindsay McGuire
Scale Your Content Strategy Quickly with Event Content Repurposing
Content
Tim Tucker
Harnessing AI to Supercharge Your Copywriting
Content
Donnie Bryant
3 Email Marketing Secrets to Sell Out Your Event
Content
Pedro Góes
Mastering Event Promotions
Content
Jackie Quiring
AI Copywriting for Event Marketers
Content
Richard John
Lessons from my Dent in the Sofa
Content
Chloe Richardson
Personal Branding on Linkedin
Content
Shawn Cheng
Involving Your Audience for Better Storytelling
Content
Stephanie Selesnick
Using Storytelling to Market and Engage your Industry
Content
Katie Whatley
How to Turn Your Post Event Research and Customer Insight into an Event Marketing Strategy
More Lightning Tracks
Strategy
Bernardo Moya
The Blueprint of Future Live Events
Branding
Mel Barfield
How to Develop a Clear Verbal Identity For Your Event
Strategy
Karin Hausmann
3 Things Event Marketers Can Learn From Subscription Marketing
Strategy
Melanie Reid
Content vs Experiential Strategy
Community
Liam Moroney
Demand Generation for Event Marketing
Technology
Laura Davidson
How AI Saved Us 19,000 Hours
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