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Content

Lessons from my Dent in the Sofa

Invaluable lessons for event marketers.

Richard John

COO

Realise Me

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Content

Tracks

Content

Emma Stratton

An Interview with Emma Stratton

Content

Ben McKinney

Email Still Works!

Content

Jay Schwedelson

Quick Email Wins for Event Marketing

Content

Anna-Marie Trzebinski

7 Event Marketing Challenges Tackled in 7-Power Minutes

Content

Chelsey Lang

Data + Storytelling = A Match Made in Content Heaven

Content

Tess M. Vismale

5 Methods to Harness Existing Content

Content

Dave Harland

How to Write Stronger Ads for Your Next Event

Content

Penny Brazier

Copywriting for Human Connection

Content

Lindsay McGuire

Scale Your Content Strategy Quickly with Event Content Repurposing

Content

Tim Tucker

Harnessing AI to Supercharge Your Copywriting

Content

Donnie Bryant

3 Email Marketing Secrets to Sell Out Your Event

Content

Pedro Góes

Mastering Event Promotions

Content

Jackie Quiring

AI Copywriting for Event Marketers

Content

Chloe Richardson

Personal Branding on Linkedin

Content

Shawn Cheng

Involving Your Audience for Better Storytelling

Content

Stephanie Selesnick

Using Storytelling to Market and Engage your Industry

Content

Katie Whatley

How to Turn Your Post Event Research and Customer Insight into an Event Marketing Strategy

More Lightning Tracks

Strategy

Liz Lathan

Using the Marketing Funnel to Plan Your Event Strategy

Strategy

Melanie Reid

Content vs Experiential Strategy

Technology

Tom McMahon

How to Supercharge Event Attendance

Technology

Lindsay McGuire

How to Use Events and AI to Create Integrated Multi-Channel Campaigns

Technology

Magda Kasprzycka

Master Reporting and Analytics For Your Events

Community

Sara Fellows

How to Work with Event Influencers in 2024

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