ACTIVATE | Copywriting for Human Connection

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Content

Copywriting for Human Connection

Cut through the endless content landfill with powerful copy that makes people feel seen and take action.

Penny Brazier

Copywriter and Communications Consultant

The Mighty Pen

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Content

Tracks

An Interview with Emma Stratton

Email Still Works!

Jay Schwedelson

Quick Email Wins for Event Marketing

Anna-Marie Trzebinski

7 Event Marketing Challenges Tackled in 7-Power Minutes

Data + Storytelling = A Match Made in Content Heaven

Tess M. Vismale

5 Methods to Harness Existing Content

How to Write Stronger Ads for Your Next Event

Lindsay McGuire

Scale Your Content Strategy Quickly with Event Content Repurposing

Harnessing AI to Supercharge Your Copywriting

3 Email Marketing Secrets to Sell Out Your Event

Mastering Event Promotions

AI Copywriting for Event Marketers

Lessons from my Dent in the Sofa

Chloe Richardson

Personal Branding on Linkedin

Involving Your Audience for Better Storytelling

Stephanie Selesnick

Using Storytelling to Market and Engage your Industry

How to Turn Your Post Event Research and Customer Insight into an Event Marketing Strategy

More Lightning Tracks

Matthew Creswick

The Dark Funnel

Demand Generation for Event Marketing

Using the Marketing Funnel to Plan Your Event Strategy

Jihan Donawa Gibson

Event Websites That Wow

The Future of Event Marketing

Enhancing Event Marketing with a Great Partner Strategy

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