ACTIVATE | Shorten the Gap: Language as the Bridge Between You and Your Event Audience

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Content

Shorten the Gap: Language as the Bridge Between You and Your Event Audience

How using a strong, consistent tone of voice for your event can help your audience get to know, like and trust you before they attend.

Mel Barfield

Managing Partner

Copy or Die

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Content

Tracks

AEO & GEO for Events

How UGC Is Driving Real Event Conversions

An Interview with Emma Stratton

Email Still Works!

Jay Schwedelson

Quick Email Wins for Event Marketing

Anna-Marie Trzebinski

7 Event Marketing Challenges Tackled in 7-Power Minutes

Data + Storytelling = A Match Made in Content Heaven

Tess M. Vismale

5 Methods to Harness Existing Content

How to Write Stronger Ads for Your Next Event

Copywriting for Human Connection

Lindsay McGuire

Scale Your Content Strategy Quickly with Event Content Repurposing

Harnessing AI to Supercharge Your Copywriting

3 Email Marketing Secrets to Sell Out Your Event

Mastering Event Promotions

AI Copywriting for Event Marketers

Lessons from my Dent in the Sofa

Chloe Richardson

Personal Branding on Linkedin

Involving Your Audience for Better Storytelling

Stephanie Selesnick

Using Storytelling to Market and Engage your Industry

How to Turn Your Post Event Research and Customer Insight into an Event Marketing Strategy

More Lightning Tracks

The Best AI Tools for Event Marketing

Influencers Are Your New Competition: The Wild West of Influence

Johnny D. Martinez

Mastering Time Management in Events

Using the Marketing Funnel to Plan Your Event Strategy

Words That Win

Content vs Experiential Strategy

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