ACTIVATE | How UGC Is Driving Real Event Conversions

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Content

How UGC Is Driving Real Event Conversions

How authentic, creator-led content has increased conversion rates for Sweets & Snacks Expo, Display Week, and NAB Show.

Sara Fellows

Senior Director of Communications

mdg

Content

How to Turn Your Post Event Research and Customer Insight into an Event Marketing Strategy

More Lightning Tracks

Community

Liz Lathan

The 5 C's to Community

Technology

Jonathan Kazarian

Don't Get Stuck in Spam

Strategy

Seth Godin

The Principles of Event Marketing

Strategy

Kelly Cheng

Your Events are a Content Strategy, Not a Calendar Event

Technology

Anca Platon Trifan

Tactical AI in Event Marketing

Strategy

Nicola Shaw

The Event Marketing Playbook 2024

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How UGC Is Driving Real Event Conversions

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Content

Tracks

AEO & GEO for Events

Shorten the Gap: Language as the Bridge Between You and Your Event Audience

An Interview with Emma Stratton

Email Still Works!

Quick Email Wins for Event Marketing

7 Event Marketing Challenges Tackled in 7-Power Minutes

Data + Storytelling = A Match Made in Content Heaven

5 Methods to Harness Existing Content

How to Write Stronger Ads for Your Next Event

Copywriting for Human Connection

Scale Your Content Strategy Quickly with Event Content Repurposing

Harnessing AI to Supercharge Your Copywriting

3 Email Marketing Secrets to Sell Out Your Event

Mastering Event Promotions

AI Copywriting for Event Marketers

Lessons from my Dent in the Sofa

Personal Branding on Linkedin

Involving Your Audience for Better Storytelling

Using Storytelling to Market and Engage your Industry

How to Turn Your Post Event Research and Customer Insight into an Event Marketing Strategy

More Lightning Tracks

The 5 C's to Community

Don't Get Stuck in Spam

The Principles of Event Marketing

Your Events are a Content Strategy, Not a Calendar Event

Tactical AI in Event Marketing

The Event Marketing Playbook 2024