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Content
How to Turn Your Post Event Research and Customer Insight into an Event Marketing Strategy
Practical tips on how to utilise event research and maximise your event ROI.
Katie Whatley
Group Head of Marketing
Explori
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Content
Tracks
Content
Emma Stratton
An Interview with Emma Stratton
Content
Ben McKinney
Email Still Works!
Content
Jay Schwedelson
Quick Email Wins for Event Marketing
Content
Anna-Marie Trzebinski
7 Event Marketing Challenges Tackled in 7-Power Minutes
Content
Chelsey Lang
Data + Storytelling = A Match Made in Content Heaven
Content
Tess M. Vismale
5 Methods to Harness Existing Content
Content
Dave Harland
How to Write Stronger Ads for Your Next Event
Content
Penny Brazier
Copywriting for Human Connection
Content
Lindsay McGuire
Scale Your Content Strategy Quickly with Event Content Repurposing
Content
Tim Tucker
Harnessing AI to Supercharge Your Copywriting
Content
Donnie Bryant
3 Email Marketing Secrets to Sell Out Your Event
Content
Pedro Góes
Mastering Event Promotions
Content
Jackie Quiring
AI Copywriting for Event Marketers
Content
Richard John
Lessons from my Dent in the Sofa
Content
Chloe Richardson
Personal Branding on Linkedin
Content
Shawn Cheng
Involving Your Audience for Better Storytelling
Content
Stephanie Selesnick
Using Storytelling to Market and Engage your Industry
More Lightning Tracks
Branding
Mel Barfield
How to Develop a Clear Verbal Identity For Your Event
Technology
Tom McMahon
From FYP to RSVP: Turning TikTok Trends into Sold-Out Event
Strategy
Martin Fretwell
Event Crafting with Purpose
Technology
Joe Colangelo
Mastering the Art of Data-Driven Marketing
Strategy
Karin Hausmann
3 Things Event Marketers Can Learn From Subscription Marketing
Technology
Jihan Donawa Gibson
Event Websites That Wow
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