ACTIVATE | Influencers Are Your New Competition: The Wild West of Influence

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Influencers Are Your New Competition: The Wild West of Influence

Learn how influencers have become formidable rivals to associations and event organisers + the secrets behind their success.

Sara Fellows

Director of Social Media

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Community

Tracks

The Event Marketer’s Guide to Mindshare

Christine Johnson

How to Activate Your Network of Influence

Robbie Westacott

Lesser-Known Techniques for Gaining More Value from Your Event Content

Building an Industry Leading Event

Enhancing Event Marketing with a Great Partner Strategy

Dahlia El Gazzar

How to Craft Irresistible Event Experiences.

How to Work with Event Influencers in 2024

The 5 C's to Community

Demand Generation for Event Marketing

Barbara Goldstein

Real People Marketing

What's a Creator and Why Should You Care?

Create a Sense of Belonging & Keep Attendees Coming Back

Who’s Your Ronaldo? The Power of the Influencer

Christine Johnson

From Awareness to Loyalty: Charting Your Attendee Journey

More Lightning Tracks

Courtney Spritzer

The TikTok Bible for Event Marketers

How Event Marketers Can Stand The F*ck Out

Lindsay McGuire

Scale Your Content Strategy Quickly with Event Content Repurposing

Mastering the Art of Data-Driven Marketing

Data + Storytelling = A Match Made in Content Heaven

Jonathan Kazarian

Don't Get Stuck in Spam

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