Content

Using Storytelling to Market and Engage your Industry

Some unique ideas for storytelling content in marketing your events. Make people care to increase engagement and attendance.

Stephanie Selesnick

President

International Trade Information

Content

How to Turn Your Post Event Research and Customer Insight into an Event Marketing Strategy

Content

Shawn Cheng

Involving Your Audience for Better Storytelling

Content

Richard John

Lessons from my Dent in the Sofa

Content

Chloe Richardson

Personal Branding on Linkedin

More Lightning Tracks

Strategy

Rand Fishkin

The Future of Untrackable Marketing

Community

Victoria Matey

Create a Sense of Belonging & Keep Attendees Coming Back

Technology

Lindsay McGuire

How to Use Events and AI to Create Integrated Multi-Channel Campaigns

Technology

Ashley Hamilton

Supercharge Your Marketing Strategy with Paid Advertising & Video

Community

Vanessa Lovatt

Who’s Your Ronaldo? The Power of the Influencer

Strategy

Karin Hausmann

Using Storytelling to Market and Engage your Industry

More

Content

Tracks

Copywriting for Human Connection

Scale Your Content Strategy Quickly with Event Content Repurposing

Harnessing AI to Supercharge Your Copywriting

3 Email Marketing Secrets to Sell Out Your Event

Mastering Event Promotions

AI Copywriting for Event Marketers

How to Turn Your Post Event Research and Customer Insight into an Event Marketing Strategy

Involving Your Audience for Better Storytelling

Lessons from my Dent in the Sofa

Personal Branding on Linkedin

More Lightning Tracks

The Future of Untrackable Marketing

Create a Sense of Belonging & Keep Attendees Coming Back

How to Use Events and AI to Create Integrated Multi-Channel Campaigns

Supercharge Your Marketing Strategy with Paid Advertising & Video

Who’s Your Ronaldo? The Power of the Influencer

3 Things Event Marketers Can Learn From Subscription Marketing