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Content
Using Storytelling to Market and Engage your Industry
Some unique ideas for storytelling content in marketing your events. Make people care to increase engagement and attendance.
Stephanie Selesnick
President
International Trade Information
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Content
Tracks
Content
Anna-Marie Trzebinski
7 Event Marketing Challenges Tackled in 7-Power Minutes
Content
Chelsey Lang
Data + Storytelling = A Match Made in Content Heaven
Content
Tess M. Vismale
5 Methods to Harness Existing Content
Content
Dave Harland
How to Write Stronger Ads for Your Next Event
Content
Penny Brazier
Copywriting for Human Connection
Content
Lindsay McGuire
Scale Your Content Strategy Quickly with Event Content Repurposing
Content
Tim Tucker
Harnessing AI to Supercharge Your Copywriting
Content
Donnie Bryant
3 Email Marketing Secrets to Sell Out Your Event
Content
Pedro Góes
Mastering Event Promotions
Content
Jackie Quiring
AI Copywriting for Event Marketers
Content
Richard John
Lessons from my Dent in the Sofa
Content
Chloe Richardson
Personal Branding on Linkedin
Content
Shawn Cheng
Involving Your Audience for Better Storytelling
Content
Katie Whatley
How to Turn Your Post Event Research and Customer Insight into an Event Marketing Strategy
More Lightning Tracks
Strategy
Louis Grenier
How Event Marketers Can Stand The F*ck Out
Branding
Bethany Joy
Three F*cking Important Things You Need to Know About Your Brand’s Voice
Technology
Daniel Loman
Are you Linked in? To B or not 2B?
Community
Kris White
Building an Industry Leading Event
Community
Felicia Asiedu
Enhancing Event Marketing with a Great Partner Strategy
Community
Vanessa Lovatt
Who’s Your Ronaldo? The Power of the Influencer
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