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Branding
How to Develop a Clear Verbal Identity For Your Event
How event marketers can stand out across channels by having a clear, unified tone of voice for their event.
Mel Barfield
Founder
Mel Barfield Copywriting
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Branding
Tracks
Branding
Kathryn E. Strachan
Copywriting for Event Marketers
Branding
Bethany Joy
Three F*cking Important Things You Need to Know About Your Brand’s Voice
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Content
Richard John
Lessons from my Dent in the Sofa
Technology
Tom McMahon
How to Supercharge Event Attendance
Community
Christine Johnson
How to Activate Your Network of Influence
Strategy
Seth Godin
The Principles of Event Marketing
Community
Victoria Matey
Create a Sense of Belonging & Keep Attendees Coming Back
Strategy
Victoria Matey
Words That Win
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