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Branding
How to Develop a Clear Verbal Identity For Your Event
How event marketers can stand out across channels by having a clear, unified tone of voice for their event.
Mel Barfield
Founder
Mel Barfield Copywriting
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Branding
Tracks
Branding
Kathryn E. Strachan
Copywriting for Event Marketers
Branding
Bethany Joy
Three F*cking Important Things You Need to Know About Your Brand’s Voice
More Lightning Tracks
Strategy
Nicola Shaw
The Event Marketing Playbook 2024
Strategy
Bernardo Moya
The Blueprint of Future Live Events
Technology
Lindsay McGuire
How to Use Events and AI to Create Integrated Multi-Channel Campaigns
Community
Vanessa Lovatt
Who’s Your Ronaldo? The Power of the Influencer
Technology
Ashley Hamilton
Supercharge Your Marketing Strategy with Paid Advertising & Video
Content
Stephanie Selesnick
Using Storytelling to Market and Engage your Industry
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