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Branding
How to Develop a Clear Verbal Identity For Your Event
How event marketers can stand out across channels by having a clear, unified tone of voice for their event.
Mel Barfield
Founder
Mel Barfield Copywriting
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Branding
Tracks
Branding
Kathryn E. Strachan
Copywriting for Event Marketers
Branding
Bethany Joy
Three F*cking Important Things You Need to Know About Your Brand’s Voice
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Strategy
Matthew Creswick
The Dark Funnel
Technology
Lindsay McGuire
How to Use Events and AI to Create Integrated Multi-Channel Campaigns
Community
Dahlia El Gazzar
How to Craft Irresistible Event Experiences.
Content
Penny Brazier
Copywriting for Human Connection
Technology
Joe Colangelo
Mastering the Art of Data-Driven Marketing
Strategy
Francesca Balit
4 Marketing Ideas to Increase Ticket Sales
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