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Branding

How to Develop a Clear Verbal Identity For Your Event

How event marketers can stand out across channels by having a clear, unified tone of voice for their event.
Mel Barfield
Founder
Mel Barfield Copywriting

Shownotes

A short summary of this ACTIVATE session

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Branding

Tracks

Branding
Kathryn E. Strachan

Copywriting for Event Marketers

Branding
Bethany Joy

Three F*cking Important Things You Need to Know About Your Brand’s Voice

More Lightning Tracks

Content
Chelsey Lang

Data + Storytelling = A Match Made in Content Heaven

Technology
Lindsay McGuire

How to Use Events and AI to Create Integrated Multi-Channel Campaigns

Technology
Magda Kasprzycka

Master Reporting and Analytics For Your Events

Strategy
Liz Lathan

Using the Marketing Funnel to Plan Your Event Strategy

Community
Liam Moroney

Demand Generation for Event Marketing

Strategy
Kelly Cheng

Your Events are a Content Strategy, Not a Calendar Event

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