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Branding

How to Develop a Clear Verbal Identity For Your Event

How event marketers can stand out across channels by having a clear, unified tone of voice for their event.

Mel Barfield

Founder

Mel Barfield Copywriting

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Branding

Tracks

Kathryn E. Strachan

Copywriting for Event Marketers

Three F*cking Important Things You Need to Know About Your Brand’s Voice

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The Event Marketer’s Guide to Mindshare

Mastering the Art of Data-Driven Marketing

How to Work with Event Influencers in 2024

Jonathan Kazarian

Don't Get Stuck in Spam

Lindsay McGuire

How to Use Events and AI to Create Integrated Multi-Channel Campaigns

The Event Transformation Playbook

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