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Branding

How to Develop a Clear Verbal Identity For Your Event

How event marketers can stand out across channels by having a clear, unified tone of voice for their event.

Mel Barfield

Founder

Mel Barfield Copywriting

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Branding

Tracks

Kathryn E. Strachan

Copywriting for Event Marketers

Three F*cking Important Things You Need to Know About Your Brand’s Voice

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Who’s Your Ronaldo? The Power of the Influencer

Matthew Creswick

The Dark Funnel

Establishing Event Objectives & Evaluation Needs

Jihan Donawa Gibson

Event Websites That Wow

Building an Industry Leading Event

The Event Marketing Playbook 2024

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