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Branding
How to Develop a Clear Verbal Identity For Your Event
How event marketers can stand out across channels by having a clear, unified tone of voice for their event.
Mel Barfield
Founder
Mel Barfield Copywriting
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Branding
Tracks
Branding
Kathryn E. Strachan
Copywriting for Event Marketers
Branding
Bethany Joy
Three F*cking Important Things You Need to Know About Your Brand’s Voice
More Lightning Tracks
Strategy
Belinda Joseph
How to Maximize Your Marketing Strategy with Digital Events
Community
Barbara Goldstein
Real People Marketing
Content
Richard John
Lessons from my Dent in the Sofa
Technology
Daniel Loman
Are you Linked in? To B or not 2B?
Strategy
Matthew Creswick
The Dark Funnel
Strategy
Karin Hausmann
3 Things Event Marketers Can Learn From Subscription Marketing
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