ACTIVATE | The Event Marketer’s Guide to Mindshare

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The Event Marketer’s Guide to Mindshare

Practical tips on winning attention before, during, and after your events.

Drew Bucker

Brand & Content Director

Goldcast

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Community

Tracks

Christine Johnson

How to Activate Your Network of Influence

Robbie Westacott

Lesser-Known Techniques for Gaining More Value from Your Event Content

Influencers Are Your New Competition: The Wild West of Influence

Building an Industry Leading Event

Enhancing Event Marketing with a Great Partner Strategy

Dahlia El Gazzar

How to Craft Irresistible Event Experiences.

How to Work with Event Influencers in 2024

The 5 C's to Community

Demand Generation for Event Marketing

Barbara Goldstein

Real People Marketing

What's a Creator and Why Should You Care?

Create a Sense of Belonging & Keep Attendees Coming Back

Who’s Your Ronaldo? The Power of the Influencer

Christine Johnson

From Awareness to Loyalty: Charting Your Attendee Journey

More Lightning Tracks

Jonathan Kazarian

Don't Get Stuck in Spam

Jihan Donawa Gibson

Event Websites That Wow

Lindsay McGuire

How to Use Events and AI to Create Integrated Multi-Channel Campaigns

The Future of Untrackable Marketing

How Event Marketers Can Stand The F*ck Out

Kathryn E. Strachan

Copywriting for Event Marketers

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