ACTIVATE | The Event Market is Oversaturated. Here’s How Reputation Becomes Your Competitive Edge.

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The Event Market is Oversaturated. Here’s How Reputation Becomes Your Competitive Edge.

Learn how to use influencers, intentional community building, and word of mouth to stand out in an oversaturated events market.

Dara Burg

Event Marketing Team Lead

Cvent

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Tracks

Vinnu Deschetty

Garbage In, Pipeline Out: Fix Your Event Data Before You Add AI

Charlie Taylor-Martin

Humanising Event Marketing

The Event Marketer’s Guide to Mindshare

Christine Johnson

How to Activate Your Network of Influence

Robbie Westacott

Lesser-Known Techniques for Gaining More Value from Your Event Content

Influencers Are Your New Competition: The Wild West of Influence

Building an Industry Leading Event

Enhancing Event Marketing with a Great Partner Strategy

Dahlia El Gazzar

How to Craft Irresistible Event Experiences.

How to Work with Event Influencers in 2024

The 5 C's to Community

Demand Generation for Event Marketing

Barbara Goldstein

Real People Marketing

What's a Creator and Why Should You Care?

Create a Sense of Belonging & Keep Attendees Coming Back

Who’s Your Ronaldo? The Power of the Influencer

Christine Johnson

From Awareness to Loyalty: Charting Your Attendee Journey

More Lightning Tracks

Lindsay McGuire

AI for Streamlined Event Marketing

How to Supercharge Event Attendance

Jay Schwedelson

Quick Email Wins for Event Marketing

Mastering the Art of Data-Driven Marketing

Optimising Event Visibility: How to Fix Your AI Discoverability

An Interview with Emma Stratton

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