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Branding
Copywriting for Event Marketers
How to amplify thought leadership and social media presence.
Kathryn E. Strachan
CEO
Copy House
Shownotes
A short summary of this ACTIVATE session
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Branding
Tracks
Branding
Mel Barfield
How to Develop a Clear Verbal Identity For Your Event
Branding
Bethany Joy
Three F*cking Important Things You Need to Know About Your Brand’s Voice
More Lightning Tracks
Strategy
Celine Laukemann
The Power of Introducing Ticket Pricing
Technology
Joe Colangelo
Mastering the Art of Data-Driven Marketing
Content
Shawn Cheng
Involving Your Audience for Better Storytelling
Strategy
Mark Kilens
A Primer on Event-led Growth
Strategy
Nicola Kastner
Establishing Event Objectives & Evaluation Needs
Content
Sara Fellows
How UGC Is Driving Real Event Conversions
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